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Tip #9: Include your URL in your voice mail message, informing callers of your website and inviting them to go to your website for additional information. Tip #10: Get exposure by networking with others in your business or industry. Trade leads with other businesses, learn new ways to run your business and sell your products. Create your own online forum, discussion group, etc. Tip #11: Learn how to market your online business in the “offline” world. Think of approaches to use to get your site or business in the news, such as sponsoring a fundraiser, or holding a major event. Contact local radio stations to inquire about appearing as a guest speaker. Inform them of your area of expertise; maybe they will book you for a show. Tip #12: Form partnerships or alliances with other websites to cross-promote. You could swap banner ads; sell each other's products as back-end products, etc. Tip #13: Give customers a discount on their total order to increase sales. You could offer them a discount for purchasing above a set dollar or product amount. Tip #14: Consider questioning folks who leave your site without purchasing your product. Include a web form or link for them to answer a few questions. This may provide you with some fresh strategies for improving your ad copy. Tip #15: Boost the perceived value of your product or service to help increase sales. Include no-cost add-on bonuses or services. Tip #16: Have a sweepstakes or contest on your website. Since people like to win things, you may increase traffic to your site by satisfying that need. You could also include an opt-in form to capture names and email addresses for your mailing list. Tip #17: Work with other website owners or e-zine publishers that have the same target audience as you do. You might consider combining customer or subscriber lists and then publishing one e-zine together to increase clients. All of the publishers could include their advertisements and announcements in the one e-zine, and perhaps rotate taking the top advertising space.
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